CLIENT:

AVON


MY ROLE:

CREATIVE AND

ART DIRECTION

Finally, names of nail polish that have a message to send.


Names of nail polish are always object of caricature, and most of them are going on the wrong direction of female empowerment. That's why we created the colection "Colors That Make Sense", with nail polish names that raise up subjects that are really important for us, women. Influencers were given gifts with personalised boxes, that were also available at the online stores.

Creative Director: Luciana Bueno Copywriter: Nayara Lima Art Direction: Paula Bustamante, Paulo Filipe Souza

Head of Art: Humberto Fernandez CCO: Ricardo John Movie Producer: Rebolucion Film Directors: Baby Work done at JWT Brazil