CLIENT:

CRIMINAL JUSTICE NETWORK


MY ROLE:

ART DIRECTION

A 360º experiment that puts you inside a crowded prison cell.

The Visceral Reality activation took place in Conjunto Nacional, one of the busiest commerce centers in Sao Paulo, Brazil.

CANNES LIONS | SHORTLIST CYBER - Spatial Tech

El Ojo de Iberoamérica | Silver - Digital Craft

Wave Festival | Bronze - Mobile

London International Awards | Bronze - VR

mma Smarties awards | Silver - VR

CCSP | Book

Click to view 360 navigable video 

Folha de São Paulo, Brazil largest newspaper, headlined the story

These copies were written based on true stories of people who became victims of Brazilian justice system.

These posters were part of this exhibition about mass incarceration.

CCOs: Ricardo John e Rodrigo Grau ECD: Humberto Fernandez Creative Director: Gustavo Soares, Erico Braga Copywriters: Gustavo Soares, Filipe Rosado Art Directors: Paula Bustamante, Felipe Porto Illustrator: Alexander Marks Movie Producer: Vetor Filmes Work done at JWT Brazil