Integrated campaign that transformed boring healthy habits in fun moments.
Associating fruits, vegetables and phisical activities with a universe where the kids could understand and identify, superheros. To make this idea come true, a Beta-city in Brazil was totally adapted. Schools’s cafeteria, restaurants, supermarkets, playgrounds, food trucks or anything that could help us to deliver the message, should look like they are from a city where Super Heroes live in.
Creative Directors: Gustavo Lacerda, Hernán Rebalderia Head of Art: Fabio Simões Copywriters: Pedro Araujo, Fernando Brandt Art Directors: Rodolfo Garcia, Paula Bustamante
Design: Paula Bustamante Illustration: Diplomatas, Estudio Rufus, Gabriel Silveira Motion: Gabinete CCO: Ricardo John Work done at JWT Brazil