CLIENT:

NESTLÉ

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MY ROLE:

DESIGN AND

ART DIRECTION

Integrated campaign that transformed boring healthy habits in fun moments.

Associating fruits, vegetables and phisical activities with a universe where the kids could understand and identify, superheros. To make this idea come true, a Beta-city in Brazil was totally adapted. Schools’s cafeteria, restaurants, supermarkets, playgrounds, food trucks or anything that could help us to deliver the message, should look like they are from a city where Super Heroes live in.

  • Creative Directors: Gustavo Lacerda, Hernán Rebalderia Head of Art: Fabio Simões Copywriters: Pedro Araujo, Fernando Brandt Art Directors: Rodolfo Garcia, Paula Bustamante

    Design: Paula Bustamante Illustration: Diplomatas, Estudio Rufus, Gabriel Silveira Motion: Gabinete CCO: Ricardo John Work done at JWT Brazil